Category: Marketing Theories

Digital Marketing and SEO Specialist

Pine and Gilmore’s ‘Engage the Five Senses’ Theory

A Case Study of How Singapore Airlines Creates a Memorable Experience by Engaging All Five Senses of Its Customers. Introduction  Harvard professor Gerald Zaltman states, up to 95% of consumer...
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Full-Funnel Marketing Strategy For Startups Business

In today's competitive digital landscape, it's more important than ever for startups to have a strong marketing strategy. The marketing funnel is not just a conceptual representation or academic theory....
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