# Hashan De Zoysa > AI-Driven Digital Marketing and SEO Specialist ## Posts - [University of Dundee MSc Digital and Social Media Marketing: My Honest Review](https://hashandezoysa.com/university-of-dundee-msc-digital-and-social-media-marketing-my-honest-review/): Read my honest experience studying the MSc Digital and Social Media Marketing at the University of Dundee, including modules, student life and career outcomes. - [How to Connect Google Analytics 4 (GA4) to Meta Ads Manager (Step-by-Step Guide)](https://hashandezoysa.com/how-to-connect-google-analytics-4-ga4-to-meta-ads-manager-step-by-step-guide/): If you run Facebook or Instagram advertising, understanding what users do after clicking your ads is just as important as getting the click itself. While Meta Ads Manager provides valuable campaign metrics, it doesn’t always tell the full story of how visitors interact with your website. That’s where Google Analytics 4 (GA4) comes in. By connecting GA4 with Meta Ads Manager, you can gain deeper insights into user behaviour, compare attribution models, measure engagement beyond conversions, and make more informed marketing decisions. In this guide, I’ll show you exactly how to connect GA4 to Meta Ads Manager, explain the benefits, and […] - [How to Fix the Gemini "Something Went Wrong, Try Again Later" Error on Desktop](https://hashandezoysa.com/how-to-fix-the-gemini-something-went-wrong-try-again-later-error-on-desktop/): If you’re seeing the frustrating “Something went wrong. Try again later” error when trying to use Google Gemini on your desktop browser, you’re not alone. I recently experienced this issue myself and spent hours trying different troubleshooting methods before finally finding a solution. What made the problem even more confusing was that Gemini worked perfectly on both Android and iPhone using the same Google account, but it refused to work on any desktop browser. After testing multiple solutions and eventually resolving the issue, I wanted to share the exact steps that worked for me in case you’re facing the same problem. […] - [How To Fix Black Borders Around Monitor Screen](https://hashandezoysa.com/how-to-fix-black-borders-around-monitor-screen-nvidia-amd-intel-gpu-guide/): Are you seeing black borders around your monitor screen after upgrading your laptop, changing your graphics card, or connecting a new external display? In this guide, you will learn how to fix black borders around the monitor screen on NVIDIA, AMD, and Intel graphics devices using simple step by step methods. This issue is very common in Windows 10 and Windows 11 and can usually be fixed in just a few minutes. Why Do Black Borders Appear Around Your Monitor? Black borders (also called letterboxing or pillarboxing) typically appear when there is a resolution or aspect ratio mismatch between your PC’s output and your monitor’s native […] - [Shopify Agentic Storefronts Explained: Selling Products Directly Inside ChatGPT](https://hashandezoysa.com/shopify-agentic-storefronts-explained-selling-products-directly-inside-chatgpt/): AI is rapidly changing how people search for information online. Now, it is beginning to transform how people shop as well. Shopify is preparing to roll out a new feature called Agentic Storefronts, designed to allow customers to discover and purchase products directly through AI assistants. With this update, shoppers can interact with tools like ChatGPT, ask for product recommendations, and complete purchases without visiting a traditional online store. Instead of browsing through multiple websites, users may soon rely on AI to find and purchase products within a single conversation. For Shopify merchants, this new development could open a completely new […] - [How to Add a Portfolio Link to Your LinkedIn Profile](https://hashandezoysa.com/how-to-add-a-portfolio-link-to-your-linkedin-profile/): How to add portfolio link in LinkedIn profile – step by step guide to showcase your work and boost profile visibility effectively. - [How to Fix DOTA 2 Unable to Connect After Match Accepted](https://hashandezoysa.com/how-to-fix-dota-2-unable-to-connect-after-match-accepted/): DOTA 2 is one of the most popular multiplayer games, but after recent major updates, many players have started facing a frustrating issue. Even after accepting a match, the game fails to connect and eventually applies a matchmaking penalty. If you are experiencing this problem, you are not alone. In this guide, I will show you a simple and proven method to fix the DOTA 2 unable to connect after match accepted issue. This method worked reliably for me and can help you avoid repeated penalties. The Issue Explained The problem occurs during matchmaking. You find a match, accept it, and […] - [Does AI Actually Make Revenue for Companies?](https://hashandezoysa.com/does-ai-actually-make-revenue-for-companies/): Artificial Intelligence (AI) is everywhere today. From content creation to customer support and ad targeting, companies are rushing to integrate AI into their processes. The promise is clear: faster execution, cost savings, and smarter insights. But there is one big question that every business leader wants answered: does AI actually make money for companies, or is it just another tool that looks good on paper? AI and the Efficiency Trap One of the biggest benefits of AI is efficiency. It can produce blogs, social media posts, videos, and reports in minutes instead of days. It can automate repetitive tasks and reduce […] - [Pine and Gilmore's 'Engage the Five Senses' Theory](https://hashandezoysa.com/pine-and-gilmores-engage-the-five-senses-theory/): A Case Study of How Singapore Airlines Creates a Memorable Experience by Engaging All Five Senses of Its Customers. Introduction  Harvard professor Gerald Zaltman states, up to 95% of consumer behavior/purchase decisions are made subconsciously. Accordingly, when purchasing a product or service, its previous experience will directly affect the customer’s purchase decision. Thus, today many big brands like Coca-Cola, KFC, and Singapore Airlines are focused on selling experiences rather than selling only goods or services. It is clear that enhancing the customer’s psychological satisfaction through a memorable experience can create a strong brand relationship and brand loyalty. Accordingly, Pine and Gilmore […] - [Full-Funnel Marketing Strategy For Startups Business](https://hashandezoysa.com/full-funnel-marketing-strategy-for-startups-business/): In today’s competitive digital landscape, it’s more important than ever for startups to have a strong marketing strategy. The marketing funnel is not just a conceptual representation or academic theory. It’s a strategic tool that outlines a customer’s journey, from the point they become aware of your brand to the moment they decide to make a purchase. For startup businesses and brands, which typically operate within limited resources and have an urgent need to establish their brand presence, leveraging the marketing funnel effectively ensures maximum ROI for their marketing efforts. On the other hand, the modern consumer primarily interacts with brands […] ## Pages - [Terms and Conditions](https://hashandezoysa.com/terms-and-conditions/):     Terms and Conditions Last updated: 19 July 2026 Welcome to hashandezoysa.com (“the website”). This website is owned and operated by Hashan De Zoysa as an individual, and is used to showcase my professional career, projects, case studies, and to share blog articles on digital marketing and technology topics. By accessing or using this website, you agree to be bound by these Terms and Conditions. If you do not agree with any part of these terms, please do not use the website. 1. About This Website This is a personal portfolio and blog website. It is not operated as a […] - [Cookie Policy](https://hashandezoysa.com/cookie-policy/): Cookie Policy Last updated: 19 July 2026 This Cookie Policy explains how I, Hashan De Zoysa, use cookies and similar technologies when you visit hashandezoysa.com (the “Website”). I run this Website as an individual to showcase my professional career, projects, case studies, and blog articles. There is no user account system, and visitors cannot create or upload content of any kind. 1. What Are Cookies Cookies are small text files that are placed on your device when you visit a website. They help a site remember your preferences, understand how visitors use its pages, and, where permitted, support the display of […] - [Privacy Policy](https://hashandezoysa.com/privacy-policy/): Privacy Policy | Hashan De Zoysa Privacy Policy Last updated: 19 July 2026 This Privacy Policy explains how I, Hashan De Zoysa, collect, use, and protect information when you visit hashandezoysa.com (the “Website”). I run this Website as an individual to showcase my professional career, projects, case studies, and blog articles. I am committed to being transparent about the limited data this Website collects. 1. Who Is Responsible For Your Data This Website is owned and operated by me, Hashan De Zoysa, in a personal capacity. I am the data controller for any personal information collected through this Website. If you […] - [About Me](https://hashandezoysa.com/about-me/): Hello! Welcome to my profile. My name is Hashan De Zoysa, though I usually go by Hashan to make things easier. I am a Digital Marketing and SEO Specialist with over 7 years of experience in the digital marketing industry. Over the years, I have built a strong foundation across key areas of digital marketing, including social media management, paid advertising, website SEO, Google Ads, email marketing, WordPress, Shopify development, and e-commerce optimisation. I also have basic proficiency in graphic design tools such as Adobe Photoshop and Canva. I am passionate about AI-driven marketing and the future of intelligent digital experiences. […] - [Contact](https://hashandezoysa.com/contact/): Get in Touch Whether you have a question, feedback about my content, or just want to connect, I’d be happy to hear from you. CONTACT ME Send Me a Message Fill in the form below and I’ll get back to you as soon as possible. Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form. Name * FirstLast Email *Comment or MessageGDPR Agreement * I consent to having this website store my submitted information so they can respond to my inquiry. Submit Email: hello@hashandezoysa.com ADDRESS: United Kingdom SOCIAL MEDIA & other platforms […] - [Blog](https://hashandezoysa.com/blog/) - [Home](https://hashandezoysa.com/): Hello, I’m HashanDe Zoysa AI-Driven Digital Marketer & SEO Specialist About Skills Tools Certificates ABOUT ME I am a Digital Marketing and SEO Specialist with over 7 years of experience delivering and managing successful digital marketing campaigns. I am currently based in the UK and working at Arbortec Forestwear as a Web Design and Digital Marketing Specialist. My key areas of expertise include e-commerce growth, paid advertising, search engine optimisation and AI-driven marketing strategies, where I focus on driving measurable results and long-term business value. Read More Search Engine Optimisation (SEO) 90% SEARCH ENGINE MARKETING / PPC 85% Social Media Marketing 85% […] ## Optional - [Agent (MCP protocol)](websites-agents.hostinger.com/hashandezoysa.com/mcp) [comment]: # (Generated by Hostinger Tools Plugin)