Hashan De Zoysa - Digital Marketing And SEO Specialist
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Hello, I’m

Hashan
De Zoysa

Digital Marketer & SEO Specialist

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Hashan De Zoysa 2026 OP scaled
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About Section
ABOUT ME

I am a Digital Marketing and SEO Specialist with over 7 years of experience delivering and managing successful digital marketing campaigns. I am currently based in the UK and working at Arbortec Forestwear as a Web Design and Digital Marketing Specialist. My key areas of expertise include e-commerce growth, paid advertising, search engine optimisation and AI-driven marketing strategies, where I focus on driving measurable results and long-term business value.

Search Engine Optimisation (SEO)
90%
SEARCH ENGINE MARKETING (SEM) / PPC
85%
Social Media Marketing (SMM)
85%
Conversion Rate Optimisation (CRO)
75%
AI-Powered Marketing & Automation
90%
Web Design & UX (WordPress & Shopify)
75%
Analytics & Performance Tracking
90%
Growth Strategy Development
85%

Google Ads

Strategic management of Google Ads and multi-platform paid campaigns focused on ROI, conversion tracking, and scalable growth.

YouTube Studio

Experienced in managing YouTube channels, monetisation strategy, and video SEO, with brand visibility and audience expansion.

Meta Business Suite

Advanced campaign planning and optimisation across social platforms using audience targeting, dynamic retargeting and conversion API integration.

Web Design

Designing high-performance WordPress, Shopify & Wix websites with a focus on user experience, Core Web Vitals, and conversion-focused architecture.

SEO and Analytics

Technical and on-page SEO combined with GA4, Search Console, AI SEO and keyword tools to drive organic growth and data-informed decision making.

AI Tools and Automation

Leveraging generative AI tools for content creation, ad optimisation, campaign strategy, predictive insights, and scalable marketing systems.

Certificates
As a lifelong learner,

I take pride in my collection of certificates and badges, which demonstrate my passion for acquiring new skills and knowledge. Feel free to visit my Accredible profile and explore my certificates and badges to see the skills and knowledge that I have gained over time.

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CAREER JOURNEY

Recent Experience and Education

Arbortec

2024 - Present (Web Design and Digital Marketing Specialist) - Full Time

Arbortec Forestwear

United Kingdom

Old Course Hotel

2023 - 2024 (Resort Associate) - Part Time

Old Course Hotel

United Kingdom

SLT Digital

2019 - 2022 (Digital Marketing Specialist) - Full Time

SLT Digital Services

Sri Lanka

Pricelanka.lk

2019 - 2023 (Website Manager) - Part Time

Pricelanka.lk 

Sri Lanka

Acecam

2018 - 2019 (Senior Marketing Executive) - Full Time

ACECAM Pvt Ltd

Sri Lanka

(2022-2023)
Completed

MSc Digital and Social Media Marketing

School of Business, University of Dundee, United Kingdom.
(2013-2017)
Completed

Bachelor of Business Administration

Faculty of Management & Finance, University of Colombo, Sri Lanka.
(2017)
Completed

Diploma in Internet Marketing

ESOFT Metro Campus, Colombo, Sri Lanka.
(2011-2014)
Completed

The Association of Accounting Technicians (AAT)

AAT Sri Lanka, Colombo, Sri Lanka.
(2008-2011)
Completed

GCE Advanced Level

Sri Sumangala College Panadura, Sri Lanka.
Other Experience

Training and Volunteer 

(2023)
Internship

Social Media Operations Associate

Bebebalm, Philippines.
(2017)
Internship

Marketing Trainee

Sri Lanka Telecom PLC, Sri Lanka.
(2022-2023)
Volunteer

Sri Lankan Society - Social Media Coordinator

University of Dundee, United Kingdom.
RECOMMENDATIONS

Words from People I’ve Worked With

Case Studies & Projects

Strategy, Execution and Proven Results