My name is Hashan De Zoysa, though I usually go by Hashan to make things easier. I am a Digital Marketing and SEO Specialist with over 7 years of experience in the digital marketing industry. Over the years, I have built a strong foundation across key areas of digital marketing, including social media management, paid advertising, website SEO, Google Ads, email marketing, WordPress, Shopify development, and e-commerce optimisation. I also have basic proficiency in graphic design tools such as Adobe Photoshop and Canva.

I am passionate about AI-driven marketing and the future of intelligent digital experiences. I actively explore and apply AI tools and automation in areas such as GEO, SEO, content strategy, paid advertising optimisation, data analysis, and e-commerce performance improvement. My focus is on using AI to enhance efficiency, improve decision-making, and create smarter marketing strategies that deliver measurable and scalable business growth.

I am currently based in the UK and working at Arbortec Forestwear as a Web Design and Digital Marketing Specialist. In this role, I focus on improving e-commerce performance, managing paid advertising campaigns, enhancing SEO, and maintaining high-performing websites that support business growth. I continuously integrate AI-powered tools, automation, and data-driven insights into digital marketing activities to improve efficiency, user experience, web conversions, and overall marketing performance.

Previously, I worked with reputed digital marketing agencies in Sri Lanka, where I managed and delivered campaigns for clients across a wide range of industries, including automobile, education, hospitality, FMCG, and technology. I have extensive experience collaborating closely with web developers, graphic designers, and content writers, and I strongly value teamwork and clear communication to ensure consistently high-quality marketing outcomes. I have also worked alongside media agencies, leading YouTubers, and well-known public figures in Sri Lanka, which further strengthened my communication and stakeholder management skills.

From an academic perspective, I hold a master’s degree in Digital and Social Media Marketing from the University of Dundee. During this time, I also volunteered as the Social Media Coordinator for the Dundee University Sri Lankan Society. In addition, I have a bachelor’s degree in Marketing and Management, along with a Digital Marketing Diploma obtained in my home country.

My core areas of expertise include social media marketing, search engine optimisation, lead generation, branding, AI-driven marketing strategies, and e-commerce growth. I also provide strategic direction and structured digital marketing plans to help businesses achieve measurable, data-driven, and sustainable results. I am particularly interested in the evolution of AI in digital marketing, including automation, predictive analytics, agentic commerce, and intelligent customer experiences that are shaping the future of online business.

For a detailed overview of my experience and the projects I have worked on, you are welcome to view or download my professional portfolio.